You have created the ideal e-shop. You have considered carefully every step of your customer’s journey; from the first scroll to the order confirmation. Why don’t you still get an overall five star review from your customers?  Welcome to the club of brands that tend to underestimate the power of the Unboxing Experience.

“Unboxing Experience” What it is?

Maybe it’s not the first time you come up with the term. However, are you truly familiar with the concept around the unboxing experience?

The Unboxing Experience is the combination of feelings and reactions that your customer enjoys the moment he receives and unboxes a product. A creative branded packaging can make the unboxing experience memorable and your customer loyal to your brand.

Why the “Unboxing Experience” Really Matters?

First of all, it’s time to break down the myth that only the first impression counts. What about the last impression?

Here, we will share with you three top reasons why your brand should invest on packaging design. How you can offer to your customers an unboxing experience that will make you stand out from the competitors.

1. Brand Awareness

You may have spent a lot of time and money on building your brand awareness through relevant ad campaigns; maybe with doubtful results. We can feel your frustration. Imagine, for instance, if you could inspire your customers to recall and talk about your brand through a unique unboxing experience.

A carefully designed packaging gives you the opportunity to share your own story. Moreover, it helps you catch your customers’ attention at the most important stage of their journey and stick to their minds.

2. Loyalty. The key to your brand’s success

In addition, it goes without saying, that part of your brand’s success or not, comes from your loyal customers. Having already enjoyed your products and services, they trust you and they choose to become your valuable “repeaters”.

Moreover, we are certain that you have a great product. But isn’t there dozens of other companies that offer as spectacular products as your own? Beat the competition by offering to your customers an inspiring experience that it will make them feel valuable, unique and “wow”.

Above all, we know you want to make the difference! Invest on your packaging design, surprise your customers at the moment they receive their order and gain a spot on their hearts

3. Become the next trend on Social Media

You may have already understood that social media can build or ruin the reputation of a brand. However, do you actually know that customers are keen on sharing every unboxing experience via social media?

By offering a unique branded packaging, it’s more likely that your customers will share their experience with their followers, their friends or family. This is the world of mouth in the digital era!  And above all, you want to be on your customers “mouths” for the right reasons!

Conclusion

You have a chance to enhance your brand awareness, foster loyalty and increase sales through your customer’s unboxing experience. Are you ready for the next step?

Discover the variety of options you have on delivering a memorable unboxing experience. Learn our services, live the experience of perfect packaging and create your own brand story.