What is FSC certification and how does it help the sustainability and reputation of your business? Why is the time to make your business “greener”? How much are companies at risk of going into obscurity if they do not embrace a “greener” consciousness?
The shift towards a greener future is not just a fashion or a trend of the time, it is a necessity. Not only for the protection of the planet but also for the prosperity of every business that wishes to maintain or even increase its profitability rates. And if you are wondering how the ecological consciousness of a company relates to profitability, suffice it to say that “67% of consumers evaluate as the most important purchasing criterion, products to be in recyclable packaging” (source: GWI).
According to a survey held by Unilever, consumers, especially those in the category of millennials and Generation Z, now tend to show a clear preference for brands and businesses that apply a greener consciousness. Before proceeding to a purchase, they investigate the contribution of each company to the protection of the environment, placing particular emphasis on packaging and the origin of the materials used.
With a view to a greener future, over the past 25 years, the non-profit organization Forest Stewardship Council has been promoting responsible forest management of the planet. To achieve this, it has established two certifications, the FSC Forest Management Certification and the FSC Chain of Custody Certification. In order for a company to obtain an FSC certification, it must follow ten basic principles covering issues ranging from its environmental footprint to respect for the rights of workers.
Cartabianca, as a company that respects the environment, it has obtained the FSC certification by offering ecological solutions to its customers with environmentally friendly packaging. As a certified FSC can be characterized a wide range of packaging products such as paper bags, e-commerce boxes and cardboard boxes.
By choosing packaging that respects the environment, you have in the palette of your advertising activities another tool to promote your business. More and more companies are incorporating in their communication plan actions and campaigns that prove their environmental consciousness, strengthening their reputation and their brand. As we have mentioned, consumers tend to include in their purchasing criteria the ‘green’ consciousness of businesses.
At the same time, ecological consciousness enables you to penetrate a wider audience that buys products exclusively from companies that respect the environment. By choosing “green” packaging, you approach a larger portion of the consumer public, resulting in an increase in your sales and the securing of satisfied customers who will choose you for their future purchases. What’s more important than being the No. 1 choice of your customers because of a previous positive experience?
Are you looking for ways to stand out from the competition and make a difference by adopting a new, “green” business philosophy? Companies around the world are now realizing that embracing “green” entrepreneurial practices have an additional, comparative advantage over others that follow more traditional and established tactics. Of course, “green economy” is a process that requires strategic thinking and organization, you can start with small steps, adopting e.g. ecological packaging for your products.
At Cartabianca we can help you gain environmental thinking by turning your packaging into “green”. Contact us to discuss and suggest profitable solutions that will highlight the green consciousness of your business and strengthen your reputation.
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