Christmas! The first signs that the favorite period of young and old is much closer than you think. The first Christmas items are already springing up in the shops, storefronts around the world are timidly acquiring the festive rhythm of the season and businessmen are already thinking about the actions that will attract their customers.
If you feel that something is probably going wrong and that it is too early, as an entrepreneur, to think about the brightest time of the year as of now, then we are here to remind you that 76% of brands are preparing for Christmas in the period October to mid-November. And they have 3+1 very important reasons to do so.
Reason No. 1 is related to the mistakes and reckless choices you may make if you leave your festive preparations for the last minute. In a time of panic and need, you will be called upon to make frivolous and under pressure very important decisions that may determine the reputation and prestige of your brand. But now, just before the big explosion of orders, it is the right time to prepare yourself in an organized and effective manner. So, among other things, businesses that want to make a difference, are looking for their options in festive packaging for their online or physical store. Whether it’s boxes and envelopes or bags and touch papers, think carefully about how to connect your brand more effectively to the most beautiful period of the year.
Don’t forget, and we move on to reason No. 2, that the pandemic has given a very intensive lesson to businesses and consumers, in terms of how purchases are or should be made in the future. Delays in product deliveries have now motivated consumers to provide for their gift needs long in advance. In this way, they feel safe that their order will arrive on time at its destination. So make sure that the Christmas present they ordered – earlier this year – reaches a nice and festive package that will pleasantly surprise them and put them in a Christmas atmosphere. Of course, you should have provided for the stock of Christmas packages for your store.
We have talked several times about the sacred moment of receipt of the order that largely shapes the final image of each consumer for your brand. The reason No. 3 is therefore related to the fact that a carefully designed, festive packaging of excellent quality will excite your customer who will positively evaluate his experience with your store and then communicate it with his friends and acquaintances. Never underestimate the power of “word of mouth”.
And we come to the reason No. 4 which includes all the actions you will plan for the period in order to promote your business. There is no shortage of collaborations with influencers. Whether it’s nano, micro or macro influencers, focus your attention not only on communicating your products as the ideal choice for a gift but also on the wonderful packaging you use. Many brands tend to ignore the value of a perfect, festive packaging. But Christmas is inextricably linked to unique packages and bags, all placed under the Christmas tree. Give your prospective customers one more reason to choose you: beautiful gifts beautifully packaged. The sooner they know it, the more confident you can be that they will choose you over the competition.
At Cartabianca we give you the opportunity to create your own unique packaging without restrictions on materials, colors, treatments and dimensions. Look for your options in e-commerce packaging, handmade bags, industrial bags, boxes, touch papers, stickers and textile products.
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